Hookova shows how a video’s opening works, with the timings, so you can rebuild the technique instead of admiring it.
Hookova is a small independent project: one person on the product, one on everything it says in public.
Builds the product: the analysis pipeline, the web and mobile apps, the extension and the MCP servers. Posts the build as it happens, one Short a day.
Watching a clip forty times gets you an instinct. This is what runs instead, in order.
Scene detection walks the video and marks every cut. A shot held longer than three seconds is split again into one- to three-second sub-frames, and finer still across the opening three seconds, the stretch where a viewer decides whether to stay.
Each row of the storyboard gets its own keyframe, plus the audio track. The video file itself is deleted as soon as the frames are out; only the stills are kept, so the report stays readable later.
Speech-to-text over the whole clip, so the words are lined up against the frame they land on rather than guessed from the visuals.
The frames, the transcript and the timings go to a multimodal model together, not shot by shot. Hook technique depends on what came before it, so the analysis has to see the sequence, not a slideshow.
Framing, shot size, camera move and hook technique per row, with the timing each one occupies. Up to 60 rows, in about two minutes.
Each of these is enforced in the code, not promised on a policy page.
Downloads break, platforms change, models time out. A credit is only spent on a report you can open and read. If the run dies anywhere before that, the balance is untouched.
We need the file long enough to extract frames and audio, and no longer. The clip is removed as soon as that finishes; the keyframes stay so your past reports don't turn into empty rows.
Short-form is the whole scope. Below three seconds there's no sequence to analyze; past three minutes the format stops being a hook and starts being a video.
Instagram is the most hostile of the three platforms to automated downloading, so Reels fail more often than TikTok or YouTube. When one does, you keep the credit.
One inbox, read by one of us, usually answered within a couple of working days. If a report reads wrong, that’s the message worth sending. It moves the analysis quality more than anything else.
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Hookova
