Paste the first line of your TikTok, Reel or Short. Get a hook score and three fixes in seconds. Free, no login.
Your hook score, four sub-scores and three rewritten versions will appear here.
Four things, each out of 25: curiosity (does the line open a question the viewer wants answered), specificity (concrete numbers, names or details instead of vague claims), front-loading (is the strongest word inside the first three words) and payoff (does the viewer know what they get by watching). The total is out of 100.
The words a viewer hears or reads in the first three seconds: the spoken opening line, or the on-screen text if the video opens silent. Up to 300 characters. A full script is too long; the checker only looks at the hook.
Yes. Without an account you get three checks a day. Signing in to a free Hookova account raises the limit, and it also gets you three full shot-by-shot video analyses.
It tells the model where the hook will run. TikTok, Reels and Shorts viewers swipe at slightly different speeds, so the fixes are written for the platform you choose; the four criteria stay the same.
The Hook Checker reads one line of text. The Hook Analyzer watches the whole video — every shot's framing, camera move and hook technique, second by second — and gives you a storyboard to recreate it. Use the checker while writing, the analyzer on videos that already work.