Upload a video and it goes out as a Reel; add photos and it goes out as a post or a carousel. Pick the time once, and Hookova publishes it to Instagram while you get on with the next one.
Start scheduling freeFree plan includes 1 connected account.
A video goes to Instagram as a Reel and is shared to your profile grid too, so it shows up in both places.
Drop in up to ten photos in the order you want them swiped. One photo becomes a single post, several become a carousel.
Set the slots you post in — say 8am and 6pm — and every finished post you add takes the next free one.
Send the same Reel to TikTok, YouTube or Facebook in the same step. One upload, the settings each network needs.
Instagram rewards showing up regularly. Hookova makes regular the default: make the post when you have time, publish it when your followers do.
Upload a Reel or a set of photos, write the caption, choose the Reel's cover frame, then post now, take the next queue slot, or set a date and time.
Tick your Instagram account and any others — a second Instagram, TikTok, a Facebook Page. Each gets the post in the form that network uses.
Supported platforms
See every scheduled Reel and carousel by day. Edit a caption, swap the time or cancel a post right up until it goes out.
Videos go to Instagram as Reels shared to the feed. Photos go to the feed — a single image or a carousel of up to ten.
Each scheduled post reports back per account — posted, with a link to it on Instagram, or failed with the reason. Passing failures are retried automatically.
Connect your Instagram account, schedule your first post and see it on the calendar in a couple of minutes.
Yes. Upload a video, write the caption and choose a time. It publishes to Instagram as a Reel and is shared to your profile grid.
Yes. Add between two and ten photos in the order you want them shown. A single photo goes out as a regular post.
A professional account — Business or Creator. Instagram only lets outside apps publish to those. Switching a personal account to Creator is free and takes a minute in Instagram's settings.
No. Hookova connects with Instagram's own login, so a professional Instagram account is enough on its own.
Yes. For a video you can pick the frame that becomes its cover before you schedule it.
Yes. Scheduled posts are published from the cloud at the time you set — nothing has to be open on your side.
Yes, to start. The Free plan includes 1 connected account. Basic connects up to 10 accounts and Pro up to 50, across any of the networks Hookova publishes to.
TikTok, Instagram, YouTube, Facebook, X, LinkedIn, Threads, Pinterest and Bluesky. Connect the ones you use and choose the accounts for each post.
Yes. With Hookova's MCP server connected to Claude or another MCP-capable assistant, it can list your accounts and publish or schedule a post after you confirm it.
Make it once, give it a time, and let it go out on Instagram and everywhere else you post.
Start scheduling free
Hookova